Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - In: Journal of Business Economics and Management 14 (2013) 1, pp. 182-199
<title>Abstract</title> This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about...