As virtual worlds and social media in general become important settings for marketing actions, we need to know what is the weight of social norms within such contexts. To what degree can a researcher expect that the answers obtained within a virtual world ¨C ultimately a social network ¨C...

Starting from a literature analysis on the main drivers for technology transfer performance, this paper provides a multiple case analysis on technology transfer offices (TTOs) in European universities, by developing a benchmarking analysis of some successful experiences. The paper proposes a...

Are firms competing in a new world of frictionless e-commerce or is the Internet a pricer's paradise? It is not safe, at the moment, to say that the Internet is lowering online prices, decreasing price dispersion and increasing online customer price sensitivity. The strategic issue for firms...