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Interdependencies in consumer behavior stem from either status-seeking consumption or compliance with social norms. This paper analyzes how a consumption act changes from a means to signal the consumer’s status to a means of norm compliance. It is shown that such a transformation can only...
Persistent link: https://www.econbiz.de/10005765298
Interdependencies in consumer behavior stem from either status-seeking consumption or compliance with social norms. This paper analyzes how a consumption act changes from a means to signal the consumer's status to a means of norm compliance. It is shown that such a transformation can only be...
Persistent link: https://www.econbiz.de/10008489063
This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous -- they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may...
Persistent link: https://www.econbiz.de/10004987834
This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may be...
Persistent link: https://www.econbiz.de/10005032015
In Germany, solar thermal systems (STS) have only diffused to a minor extent yet. This paper analyzes, which demand side factors are decisive for the further proliferation of this environmentally benign technology. Making use of a consumer survey in North-West Germany in 2007, we examine the...
Persistent link: https://www.econbiz.de/10009246713
Engel's law is known to be extraordinarily consistent across time and space. Accordingly, it has been widely used to determine poverty. However, also among the poorest, a certain amount of non food spending is necessary. To substantiate the distinction between necessities and luxuries, already...
Persistent link: https://www.econbiz.de/10010551529
Engel's law is known to be extraordinarily consistent across time and space. To substantiate the distinction between necessities and luxuries, already Ernst Engel (1895) approached a behaviorally founded comprehensive assessment of structural changes in consumer expenditures. To build upon...
Persistent link: https://www.econbiz.de/10010730084
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