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Considering the importance of management education for society and the pedagogical inadequacies that pose a threat to academic institutions, this article develops an exploratory approach for evaluating and monitoring the quality of management education within an Ibero-American context. Latin...
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A causa de la creciente competitividad a la que se enfrentan las universidades, éstas se ven obligadas usar la comunicación comercial en sus estrategias. Sin embargo, la literatura presenta vacíos conceptuales y empíricos que impiden su uso efectivo. Usando ecuaciones estructurales en una...
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