Supply chain partnerships exhibit varying degrees of power distribution among the agents. This has implications for pricing and operational decisions in the channel and eventually influences the end customers. To understand how different power schemes affect the supply chain partners’...

Products are priced in order to sell them and make a profit. Every firm, therefore, needs a pricingstrategy. Such a strategy should be simple. It should ensure simplicity in tactics and decisions andminimize complications.It is difficult to set a price with the help of only one pricing model....

This study is arguing that management would benefit in pricing decision from simple rules of thumb more than from complicated models. These rules are easy to use and they provide management with useful support to move towards optimisation and to diminish gap between theory and practice. This...

This study is arguing that management would benefit in pricing decision from simple rules of thumb more than from complicated models. These rules are easy to use and they provide management with useful support to move towards optimisation and to diminish gap between theory and practice. This...

This paper investigates the effect of product substitutability and relative channel status on pricing decisions under different power structures of a dual exclusive channel system where each manufacturer distributes its goods through a single exclusive retailer but two goods are substitute. A...

The pricing problem of substitutable products in a fuzzy supply chain is analyzed by using game theory in this paper. There are two substitutable products produced by two competitive manufacturers respectively and then sold by one common retailer to the consumers. Both the manufacturing cost and...

This paper develops a two-period game model of a supply chain consisting of one manufacturer and one retailer to investigate the pricing and effort investment decisions when customer satisfaction is considered. We assume that both players are risk averse and divide the retailer's effort into...

Travel and tourism industry, like many industries, displays particularities of pricing. These arise partly from custom and practice. The pricing decisions can be affected by tourism demand, costs, the competition in the field, tourism supply, government policies on pricing, customer legislation...

This research aims at establishing a connection between the theory and practice of retail revenue management by designing a decision support system based on the experience acquired from several applied research projects at various retailers. With this system, users are expected to be able to...

At rental car companies, revenue management activities include: determining rental prices, implementing capacity controls, and repositioning the fleet. A rolling horizon linear programming model is developed to provide decision support and to help to integrate the pricing and relocation...