Cachon, Gérard P.; Terwiesch, Christian; Xu, Yi - In: Manufacturing & Service Operations Management 7 (2005) 4, pp. 330-346
Consumers often know what kind of product they wish to purchase, but do not know which specific variant best fits their needs. As a result, a consumer may find an acceptable product in one retailer but nevertheless purchase nothing, opting to search other retailers for an even better product. We...