Similar Search Results

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Yoo, Boonghee; Lee, Seung-Hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1516

Persistent link: https://www.econbiz.de/10010002848

Cross-Cultural Comparisons of Appearance Self-Schema, Body Image, Self-Esteem, and Dieting Behavior Between Korean and U.S. Women

Jung, Jaehee; Lee, Seung-Hee - In: Family and consumer sciences research journal 34 (2006) 4, pp. 350-365

Persistent link: https://www.econbiz.de/10006604113

Compulsive Consumption Tendencies Among Television Shoppers

Lee, Seung-Hee; Lennon, Sharron J.; Rudd, Nancy A. - In: Family and consumer sciences research journal 28 (2000) 4, pp. 463-488

Persistent link: https://www.econbiz.de/10006623679

Hybrid car purchase intentions: a cross-cultural analysis

Oliver, Jason D.; Lee, Seung-Hee - In: The journal of consumer marketing 27 (2010) 2, pp. 96-104

Persistent link: https://www.econbiz.de/10008404684

Children in chronic pain: Promoting pediatric patients' symptom accounts in tertiary care

Clemente, Ignasi; Lee, Seung-Hee; Heritage, John - In: Social Science & Medicine 66 (2008) 6, pp. 1418-1428

This paper examines how clinicians promote pediatric patients' symptom accounts at the beginning of visits in three pediatric tertiary care clinics at a university hospital in the United States: pain, gastroenterology and neurology. Quantitative and qualitative data were collected for 69...

Persistent link: https://www.econbiz.de/10008534636

Estimating Advertising Effects on Sales in a Competitive Setting

YOO, BOONGHEE; MANDHACHITARA, RUJIRUTANA - In: Journal of Advertising Research 43 (2003) 03, pp. 310-321

Persistent link: https://www.econbiz.de/10005264825

Consumer patronage of ethnic portals

Dou, Wenyu; Yoo, Boonghee; Liangyu, Ma - In: International marketing review 20 (2003) 6, pp. 661-677

Persistent link: https://www.econbiz.de/10006251179

An Examination of Selected Marketing Mix Elements and Brand Equity

Yoo, Boonghee; Donthu, Naveen; Lee, Sungho - In: Journal of the Academy of Marketing Science 28 (2000) 2, pp. 195-211

Persistent link: https://www.econbiz.de/10006152503

Retail Productivity Assessment Using Data Envelopment Analysis

Donthu, Naveen; Yoo, Boonghee - In: Journal of retailing 74 (1998) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10006628938

Developing and validating a multidimensional consumer-based brand equity scale

Yoo, Boonghee; Donthu, Naveen - In: Journal of business research : JBR 52 (2001) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10006726282