In recent years, the expansion of touristic activities confirmed the importance of marketing activities in touristic regions. In tourism as well, globalization implies an unlimited number of options, and the traditional elements regarding competition and differences related to price or quality...

[ES] Cada destino turístico tiene una marca que puede elegir el consumidor a la hora de viajar. Este trabajo examina, a través de un modelo causal que contrastamos empíricamente para el caso de Mundo Maya-México, el papel que desempeña la reputación, las emociones y la confianza en la...

After the communist period Romania made few steps to present itself as a tourist destination at international level after a long time. Romania has an important tourist potential due to its geographical position and its complex natural environment. This richness of potential tourist products...

Today the tourism is the fastest growing industry in the whole world. In comparison with other countries that have been taking advantage of these phenomena of travelling, Romania is lagging behind in terms of tourist arrivals. To capitalize our potential tourist destinations, the Romanian...

Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-México, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist...

Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the...

This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep...

This paper intends to analyze and to characterize activities specific to financial – banking marketing. Banking marketing is the most important marketing tool, that allows the development of bank activity, improve the performance and achieve its strategic objectives. Increasing the importance...

Markets have become far too competitive for organizations to focus efforts only on consumers, so in addition to market and customer analysis, an equally important step in terms of marketing audit, the predevelopment phase strategy marketing and its implementation in the future is to analyze...

In times of global economic uncertainty, in which the logistics sector - one of the most dynamic and promising sectors in the Bulgarian economy - functions, it is more important than ever for the logistics service providers to conduct targeted corporate policy, allowing them not only to survive...