In recent years, the expansion of touristic activities confirmed the importance of marketing activities in touristic regions. In tourism as well, globalization implies an unlimited number of options, and the traditional elements regarding competition and differences related to price or quality...

After the communist period Romania made few steps to present itself as a tourist destination at international level after a long time. Romania has an important tourist potential due to its geographical position and its complex natural environment. This richness of potential tourist products...

Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-México, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist...

Today the tourism is the fastest growing industry in the whole world. In comparison with other countries that have been taking advantage of these phenomena of travelling, Romania is lagging behind in terms of tourist arrivals. To capitalize our potential tourist destinations, the Romanian...

[ES] Cada destino turístico tiene una marca que puede elegir el consumidor a la hora de viajar. Este trabajo examina, a través de un modelo causal que contrastamos empíricamente para el caso de Mundo Maya-México, el papel que desempeña la reputación, las emociones y la confianza en la...

The article reviews instruments and mechanisms, providing financial stability and competitiveness of banks, which are the basis for the marketing strategy of development in the post-crisis market under the conditions of formation of new economic conjuncture. The results of the conducted research...

Hispanics represent a significant and growing population segment in the United States (56% of all population growth, and California represents the largest percentage of Hispanics (37%). This research concentrated on learning more about Hispanics and their sustainable behaviors regarding...

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years,...

In times of global economic uncertainty, in which the logistics sector - one of the most dynamic and promising sectors in the Bulgarian economy - functions, it is more important than ever for the logistics service providers to conduct targeted corporate policy, allowing them not only to survive...

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...