Laura, Dindire; Andreea, Munteanu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 605-609
The paper does not aim to provide practical solutions but only to raise, within the academic community, the following questions: Are the current paradigms of promotional communication still valid? Does a crisis of knowledge intervene in this field? Are new paradigms necessary for instating new...