Research suggests there are significant market penalties for organizations that do not conform to category boundaries in their product offerings. Yet, organizations continue to span categories despite these risks. In this study, we shed insight into why by examining factors that shape the...

<i> La competitività del settore cinematografico europeo: evoluzione, ritardi e interventi </i> (di Fabrizio Perretti e Giacomo Negro) - ABSTRACT: The causes for the significant and increasing deficit in the European motion picture industry can be analyzed from a comparative historical perspective:...

Previous studies show that producers that span category boundaries exhibit lower fit to category schemas, accumulate less expertise, and elicit negative reactions from both critics and consumers. We propose that the negative reaction to category spanning also depends on another mechanism:...