Purpose – The purpose of this paper is to review the market orientation literature from a managerial perspective and to discuss and integrate the implementation lessons that can be drawn from it.Design/methodology/approach – The paper starts with a review of the managerial implications of...

The debate on the ontological foundations of evolutionary economics has reached a stage where discussions of these foundations are increasingly leading to the conclusion that there is a need to move from considerations of the general principles of evolutionary theory to the development of...