The subject of this paper is intra-firm adoption decisions, a relatively unexplored research area in the marketing literature. In particular, we investigate which factors influence the intra-firm adoption decisions regarding the common European currency of the treasury, purchasing and sales...

Marketing is in a continuous development theoretically and practically, under the influence of a extremely dynamic and competitive global environment. Year by year, marketing budgets, regardless of the field of activity, grow, strengthening the statement of Robert Louis Stevenson:'' everybody...

In this paper we have tried to overcome the structural and semantic complexity in the specification the term "value" in marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific knowledge in marketing theory. Desk research allowed...

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...

Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...

Differences in financial behaviour are explained in the literature by reference to the theory of asymmetrical information, and in particular to the concept of information opacity. The same literature indicates that because SMEs are an opaque type of company, they tend to have relational...

The present paper has as its purpose to bring in evidence some of the peculiarities of the application of marketing in the domain of health services, emphasizing the intercessions of the specific organizations initiated at the microeconomic level, and only tangentially those developed at the...

The ubiquitous contention within the Industrial Networks literature - that business relationships are one of the firm's most important resources - has not been, in our viewpoint, thoroughly explored. Hence we argue that the 'Resource-based View of the Firm' ('RBV') may complement the...

Whereas people are typically thought to be better off with more choices, studies show that they often prefer to choose from small as opposed to large sets of alternatives. We propose that satisfaction from choice is an inverted U-shaped function of the number of alternatives. This proposition is...

This paper examines the role that advertising plays in the mutual fund industry and whether advertising affects investors' fund and portfolio choices. Content analysis shows that only a small fraction of fund advertising is directly informative about characteristics relevant for rational...