Les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Chaque fiche peut être étudiée … acquérir les notions de base du marketing. …

that companies must face. Marketing, one of business functions that is among those most exposed to the market, is therefore … forced to conduct changes in its own concept. Because of this reason, marketing is today shifting from the sales concept … business consumption. This shift is being accomplished through actual marketing trends, first of all through client orientation …

In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers …

insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen … only as a supplement to business. However, marketing is not just a functional component of the business; it is also the … basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching …

marketing strategies for the wholesale trade company. …