Narrow search
Showing 1 - 10 of 1,181
Cover Image
Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strateg...
MIRANDA ESCOLAR, BELEN; FERNÁNDEZ MORUECO, RICARDO - In: Estudios de Economía Aplicada 29 (2011) Abril, pp. 129-164
) al contener un elevado componente territorial referido al lugar en el que se produce. The importance of the vineyard in … competitive and globalized world is a goal of all wine regions in the world. In this context, the effort to innovate and to … provide consumers more diversified and complementary products to the wine itself has led to the creation of a wide range of …
Persistent link: https://www.econbiz.de/10009149014
Cover Image
Brand History, Geography, and the Persistence of Brand Shares
Bronnenberg, Bart J. - 2016
We study persistence in the geographic variation in market shares of branded goods in consumer packaged goods industries across 50 U.S. city-markets. We match scanner data on local market shares and survey data on local quality perceptions for the largest brands in 34 consumer packaged goods...
Persistent link: https://www.econbiz.de/10012747185
Cover Image
Prospects of development of the market of functional food
Radosteva, E.; Kalacheva, T. - In: Annals of marketing-mba 3 (2013) 11
In article choice tendencies are defined by the population of Perm Krai of food; the basic principles of creation and production of functional food are revealed; the main receptions of transformation of foodstuff in the functional are defined.
Persistent link: https://www.econbiz.de/10010857473
Cover Image
AN ANALYSIS OF THE ENTREPRENEURIAL POTENTIAL IN OLTENIA TOURIST REGION
BALOI, Ionut Cosmin - In: Management and Marketing Journal XII (2014) 1, pp. 31-40
Tourism can bring an attractive horizon for Romania: the projects can generate jobs, cooperation between the touristic destinations, the increase of living standards and local people revenues. This paper treats an issue of tourist business administration and seeks to assess the actual potential...
Persistent link: https://www.econbiz.de/10010936643
Cover Image
Explicit Evidence on an Implicit Contract
Young, Andrew T.; Levy, Daniel - Department of Economics, Bar Ilan University - 2005
We offer the first direct evidence of an implicit contract in a goods market. The evidence we offer comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit contract with its consumers—a very explicit form of...
Persistent link: https://www.econbiz.de/10008540677
Cover Image
Explicit Evidence on an Implicit Contract
Young, Andrew; Levy, Daniel - EconWPA - 2005
We offer the first direct evidence of an implicit contract in a goods market. The evidence we offer comes from the market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit contract with its consumers—a very explicit form of...
Persistent link: https://www.econbiz.de/10005412684
Cover Image
Using Actual Versus Hypothetical Choices to Determine Consumer Satisfaction: Are Swedish Consumers Happy with their Choices of Organic Products?
Heldt, Tobias; Rudholm, Niklas; Weiberth, Cajsa - Handelns Utredningsinstitut (HUI Research) - 2013
Previously, studies of consumer satisfaction have often used surveys or interviews as the preferred method of choice. In this paper, we suggest an alternative method, using a combination of revealed and stated preference techniques in order to study consumer satisfaction with organic food...
Persistent link: https://www.econbiz.de/10010648282
Cover Image
Особенности маркетинга малого бизнеса в мясной индустрии
Sidorchuk, Roman - Volkswirtschaftliche Fakultät, … - 2008
Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development...
Persistent link: https://www.econbiz.de/10008587498
Cover Image
Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros
Pedraza, Jaime Waldo Carvajal; Guerrero, Edgar Enrique … - In: REVISTA CRITERIO LIBRE (2013)
resumenEl consumo de bebidas alcohólicas se ha dado en la humanidad en culturasubicadas en diferentes sitios geográficos y a lo largo del eje del tiempo,incluyendo grupos de todos los continentes desde antes de las conquistasinterculturales. Aunque los procesos de fabricación de estas bebidas...
Persistent link: https://www.econbiz.de/10010763293
Cover Image
The Role of Retail Prices and Promotions in Determining Cigarette Brand Market Shares
Tauras, John; Peck, Richard; Chaloupka, Frank - In: Review of Industrial Organization 28 (2006) 3, pp. 253-284
Over the past two decades, two forms of price competition have emerged within the cigarette industry: the introduction and spread of discount and deep discount cigarettes and the increased use of price-related promotions. In this paper, we use quarterly market-level, scanner-based data on...
Persistent link: https://www.econbiz.de/10005674299