NIU, RUN H.; ZHAO, XUAN; CASTILLO, IGNACIO; JORO, TARJA - In: Asia-Pacific Journal of Operational Research (APJOR) 29 (2012) 01, pp. 1240004-1
-channel strategy that includes both web-based channels and pre-existing offline channels. In this paper, we consider joint pricing and …-channel retailer, pricing in one channel will affect the demand in the other channel. This subsequently affects the retailer …. It is clear then that pricing decisions and inventory/production decisions are interacting in each member of the supply …