The employees of a company often want to make themselves useful and to make life easier at work by providing potentially useful ideas, aimed at eliminating problems or to exploit the opportunities. Without the ability to obtain new ideas, an organization stagnates, declines and eventually is...

Innovation analysis based on scores (Innovation Scorecard) is a simple way to get a quick diagnosis on the potential of innovation of a firm in its intention to achieve the innovation capability. It aims to identify and remedy the deficient aspects related to innovation management being used as...

In a society constantly evolving, with information technologies being in a permanent transformation, the managers of agile, flexible organizations, which are equipped with the latest tools for making decisions and with people well trained to use them, will be able to successfully meet the...

The purpose of the present paper is to highlight that within contemporary economy, the market is built on brands rather than products. The market became an universe full of colors, names, logos and taglines. The brand resides within the hearts and minds of customers as being the sum of their...

The purpose of the present paper is to highlight that within contemporary economy, the market is built on brands rather than products. The market became an universe full of colors, names, logos and taglines. The brand resides within the hearts and minds of customers as being the sum of their...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

A strong brand is the one that integrates its cultural origins and values with the cultural values of the countries where it operates, building relationships based on trust with the local consumers. The chances for a company to gain share market when starting operations in a new country grows a...