dissatisfaction with the performance of the breakfast cereals industry. But, second, I was in the evidence presented in the case … acquisition of Nabisco by Post would further impair the effectiveness of competition in breakfast cereals to justify its reversal …

paid was too high. In September 1992, RJR Nabisco attempted to sell its ready-to-eat (RTE) breakfast cereal unit to General … the Nabisco breakfast cereal franchise for the same price, $450 million. That deal was consummated in January 1993 … upon the public record of that ongoing antitrust case and detailed supermarket scanner data on the ready-to-eat cereal …