Bolton, Gary; Ockenfels, Axel - In: Economic Theory 25 (2005) 4, pp. 957-982
Current social utility models posit fairness as a motive for certain types of strategic behavior. The models differ …, however, with respect to how fairness is measured. Distribution models measure fairness in terms of relative payoff … comparisons. Reciprocal-kindness models measure fairness in terms of gifts given and gifts received. Reference points play an …