Caride, María José; Giménez, Eduardo L. - Departamento de Economía Aplicada, Facultade de … - 2004
To determine whether individuals take into account sunk costs when making deci- sions, Thaler (1980, p.48) conducted an experiment in which anonymous individuals decided to enter an \all-you-can-eat" pizza restaurant; a random selection of those customers was given back the $2.50 they had paid....