We use results of a consumer taste test conducted in Portland, Oregon, and choice-based conjoint analysis to examine consumer attitudes about grass-fed beef compared to conventional grain-fed: taste preferences, willingness to pay, and willingness to buy frozen meat in bulk. We consider the...

With increasing frequency consumer studies are supplementing demographic and price variables with responses to an extended set of Likert-scale questions to elicit information on consumer motivations and attitudes. Principal compo­nent analysis (PCA) is a statistical tool that reduces a large...

A less examined facet of the local foods movement is the impact of the location of the producer on the feasibility of operating as a local supplier. Obvious variables are labor hours in travel to regional markets and fuel expenditures. The costs these engender is strongly related to the density...

Primary data-collection methods have been understood and studied to a great degree. For example, volumes can be written on the proper way to conduct a survey-based study. However, the process of collecting data from a retail establishment is not as well documented. This paper covers the tools...

This study examines the role of spatial pricing in the allocation of processing tomatoes from farms to the thirty-two processing facilities located in northern and central California. A simple theoretical model illustrates that the industry's uniform pricing policy encourages market overlap and...