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Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors

Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of Business Research 66 (2013) 6, pp. 759-764

destination's goal progress information in advertising messages non-linearly influences tourists' motivation to visit the …Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and … destination. A sample of 114 potential tourists was assigned randomly to scenarios employing a 2 (goal progress frame: to-date vs …

Persistent link: https://www.econbiz.de/10011050029

Why Airline Mergers Don't Work

Cook, Victor J. - 2008

Over the years since airline deregulation five of the remaining U.S. legacy carriers lost money on mergers that cost them a total of $29.6 billion. The combined market cap of these carriers at the end of 2007 was $15.5 billion. In other words, their return on merger investments was -48%. Why?...

Persistent link: https://www.econbiz.de/10012723970

Business Ethics and Corporate Responsibility Towards its Partners

Corodeanu Agheorghiesei, Daniela-Tatiana - 2007

Improving business performance, profits, as well as economic growth in the globalisation age becomes vital for enterprises which efficiently and effectively foster and meet the reasonable expectancies of their stakeholders - consumers, employees, suppliers, investors, community and environment -...

Persistent link: https://www.econbiz.de/10012730206

Persuasion in Finance

Mullainathan, Sendhil - 2006

Persuasion is a fundamental part of social activity, yet it is rarely studied by economists. We compare the traditional economic model, in which persuasion is communication of objectively valuable information, with a behavioral model, in which persuasion is an effort to fit the message into the...

Persistent link: https://www.econbiz.de/10012734984

Impact of Wal-Mart Supercenter Entry on Consumer Purchase Behavior : An Empirical Investigation

Singh, Vishal P. - 2005

Persistent link: https://www.econbiz.de/10012737388

Firm-Created Word-of-Mouth Communication : A Field-Based Quasi-Experiment

Godes, David - 2004

In this paper, we investigate the effectiveness of the firm's proactive management of consumer-to-consumer …

Persistent link: https://www.econbiz.de/10012738050

Executive Compensation and Non-Financial Performance Measures : A Study of the Incentive Relevance of Mandated Non-Financial Disclosures in the U.S. Airline Industry

Srinivasan, Dhinu - 2004

This paper provides empirical evidence that industry-specific non-financial metrics, whose disclosure is mandated by the U.S. Department of Transportation (DOT) for the ten largest U.S. airlines, have explanatory power for top executive pay-for-performance relations beyond that provided by...

Persistent link: https://www.econbiz.de/10012739121

Valuation of Customers in Growth Companies - a Scenario Based Model

Rudolf, Markus - 2005

In this paper, we evaluate growth stocks by modeling a company's customer equity. We start with the observation that the number of customers in successful start-ups increases very quickly (exponentially) in the first few years. Then the customer base converges towards an industry average. On the...

Persistent link: https://www.econbiz.de/10012784649

Firing Advertising Agencies : Possible Reasons and Managerial Implications

Kulkarni, Mukund S. - 2004

In this study we examine the possible reasons for firing of ad agencies and relate them to the stock price consequences of such firings using event-study methodology. After analyzing a variety of performance measures for profitability, sales, and market share of the client firms prior to the...

Persistent link: https://www.econbiz.de/10012786036

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Zauberman, Gal - 2015

We demonstrate that people discount delayed task outcomes due to perceived changes over time in supplies of slack. Slack is the perceived surplus of a given resource available to complete a focal task. For temporally near events, investing a resource for one purpose may cause one to fail to...

Persistent link: https://www.econbiz.de/10012708169

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