Purpose – Today, in small and medium-sized enterprises (SMEs), entrepreneurs must take a more strategic perspective that is evidenced by the need to scan the enterprise to discover how they might improve customer relations as well as promote improved entrepreneurial actions. The paper aims to...

This study explores the following question: How can managers overcome knowledge loss or degradation and/or replace obsolete knowledge to stimulate the realized absorptive capacity in the Spanish hospitality sector in particular and organizations in general?