This article studies the socio-economic and cultural characteristics in emerging markets segmentation and their influence upon international communication. The conceptual developments are based upon the Prahalad's economic pyramid and the acculturation approach. The proposed framework to analyze...

L'une des grandes tendances en matière de communication publicitaire actuellement réside dans la mise en avant d'arguments écologiques, à savoir " toute revendication, indication ou présentation, sous quelque forme que ce soit, utilisée à titre principal ou accessoire dans une publicité,...

Communication sociétale et communication responsable sont les deux manifestations du developpement durable dans la politique de communication des entreprises. La première se définit en référence au contenu de la communication, quand la seconde se définit davantage en référence au...

Many retailers communicate about their societal engagements to improve their image. Yet, overwhelmed by these more or less well-founded societal claims, consumers get troubles to identify truly responsible retailers, making societal communication probably less efficient. Based upon the...

Previous research on corporate social responsibility (CSR) generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this...

Social disclosure: measurement and determinants. A multi-supports comparison. Few studies have investigated corporate social disclosure in France. This research, based on positive accounting theory, proposes a theoretical model of corporate social disclosure. A measurement method of corporate...

This papers deals with coporate social disclosure made by French companies through their websitesand their annual reports.First, it discusses the suitability of an evaluation ofthe scope of corporate social disclosure based on the sole annual report. Then, it. seeks to extend previous research...

This paper deals with corporate social disclosure (CSD). It consists in a longitudinal study of Pechiney CSD practices. Our research aims at identifying the determinants of such practices. Particularly, we document the link between CSD practices and public's concern. Theoretical framework is...