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How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?

Othman, Nor’Ain; Wee, Hassnah; Hassan, Razip - In: Journal of Spatial and Organizational Dynamics 2 (2014) 1, pp. 41-50

in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In …

Persistent link: https://www.econbiz.de/10010990982

BRANDING IMPACT ON THE ECONOMIC DEVELOPMENT OF CITIES AND COUNTIES - EXAMPLE BRANDING CITY OF ILOK

Medic, Mane; Banozic, Mario; Pancic, Mladen - In: Interdisciplinary Management Research 6 (2010), pp. 152-161

In the time of globalization, countries, regions and cities which want to take position on the tourist market or to attract investors are faced with increasing competition. Often different counties and cities offer similar investment opportunities, the same living standard, cultural and...

Persistent link: https://www.econbiz.de/10010850688

Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County

Adriana, Cotîrlea Denisa - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 662-667

The present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development,...

Persistent link: https://www.econbiz.de/10010675776

Principles and Evolutions of the Internet Marketing

Cristian, Morozan; Elena, Enache; Gianina, Ciorãºteanu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1414-1419

Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid...

Persistent link: https://www.econbiz.de/10010632381

Využitie informačných technológií pri strategickom rozhodovaní

Zagorsek, Branislav - Volkswirtschaftliche Fakultät, … - 2011

similar results with business experiments as with traditional market research methods. The strategy can be more precise …

Persistent link: https://www.econbiz.de/10011259516

MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176

are strategy of main competition pricing strategy, promotional pricing strategy and discount pricing strategy. The most … used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …

Persistent link: https://www.econbiz.de/10009653264

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 125-140

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10010548162

THE STRATEGY OF THE ORANGE MOBILE TELECOMMUNICATIONS PROVIDER TOWARDS ITS EMPLOYEES

D, Prof. Gheorghe Meghisan Ph.; D, Georgeta-Madalina … - In: Annals of University of Craiova - Economic Sciences Series 2 (2011) 39, pp. 137-140

The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office...

Persistent link: https://www.econbiz.de/10010550626

Marketing strategies for Tourism Development in Harghita County

Simona, Nenciu Daniela - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 844-848

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

Persistent link: https://www.econbiz.de/10010838978

Competitive Strategies of Economic Enterprises

Ion, Ionescu Gr. - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 436-438

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s …

Persistent link: https://www.econbiz.de/10010838981

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