Driouchi, Ahmed; Chetioui, Youssef; Baddou, Meryem - Volkswirtschaftliche Fakultät, … - 2011
To select one of several products (or to buy nothing) is a daily decision. Its foundations vary from one person to another and are based on perceptions, preferences, and other criteria. The standard theoretical perspective conveys that people choose options with the highest net benefit. However,...