In the modern economy mutual cooperation is more beneficial for each organization than continuous competition. Currently, newer forms of cooperation and coopetition (cooperative competition) are being fashioned. One of these forms is inter-organizational relations, which will be discussed in...

In the modern economy mutual cooperation is more beneficial for each organization than continuous competition. Currently, newer forms of cooperation and coopetition (cooperative competition) are being fashioned. One of these forms is inter-organizational relations, which will be discussed in...

Social networks are increasingly exploited for marketing purposes. The innovativeness and specifics of this communication tool have opened up excellent opportunities for trade brands to have exposure to a wide group of consumers. These potentials were swiftly discerned by marketers so that the...