Meneses, Gonzalo Dias; Rodriguez, Julia Nieves; Martel, … - In: Organizacoes Rurais e Agroindustriais/Rural and … 11 (2009) 1
The aim of this work is to analyze the model of consumer involvement with organic fruits and vegetables. An empirical survey was carried out using a 371 sample size questionnaire, which allowed for both path and multigroups analysis to be done. Based on the results obtained, we can affirm that...