Castro, Martínez; Julio, César; Cotera Rivera, Julián; … - In: Revista Mexicana de Agronegocios 36 (2015)
This work had two objectives: 1) identify and characterize the participating agents in the marketing process of cattle … destined for slaughter in the city of Loma Bonita, Oaxaca, and determine the Gross Marketing Margin (GMM) and the Direct … the Producer (DPP) is only 23.6% and the Gross Marketing Margin (GMM) obtained by the butchers is 76.4%. We concluded that …