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The aim of this book is to document, on a solid and convincing foundation, two public policy mistakes of the United States Government that have been extremely costly. First, the failure to combine stocks with long-term government bonds in the Social Security Trust Fund, the way other nations do,...
Persistent link: https://www.econbiz.de/10011156393
The network choice revenue management problem models customers as choosing from an offerset, and the firm decides the best subset to offer at any given moment to maximize expected revenue. The resulting dynamic program for the firm is intractable and approximated by a deterministic linear...
Persistent link: https://www.econbiz.de/10008800187
marketing of consumer products. Such decisions are inherently complex and depend on factors such as the underlying product …
Persistent link: https://www.econbiz.de/10010711835
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of elasticities, and so is an advance on the Dorfman-Steiner theorem...
Persistent link: https://www.econbiz.de/10011109112
November 2006 most likely marks the launch of Sony’s PS3, the successor to PS2. Later, Nintendo is expected to launch the Wii, the successor to the GameCube. We answer the question in the title by analyzing the diffusion of the earlier generations of these consoles, and by using a new model...
Persistent link: https://www.econbiz.de/10010731088
time, the effectiveness of marketing instruments of an SKU may also depend on the shelf layout. In practice, retailers … is twofold. First of all, we aim to gain insight into the dependencies of SKU sales and SKU marketing effectiveness on … is a standard sales equation that explains sales from item-specific marketing-effect parameters and intercepts. In a …
Persistent link: https://www.econbiz.de/10010731442
This paper describes a model that generates weekly movie schedules in a multiplex movie theater. A movie schedule specifies within each day of the week, on which screen(s) different movies will be played, and at which time(s). The model consists of two parts: (i) conditional forecasts of the...
Persistent link: https://www.econbiz.de/10010731544
Because of the heavy competition between businesses and uncertainty in market conditions, attainment of complete and certain information flow becomes harder. Especially, in evaluations with linguistic varibles, because of the uncertainty in speaking language, there exists some fuzinesses. In...
Persistent link: https://www.econbiz.de/10010840090
We propose a dynamic direct mailing response model with competitive effects, where purchase and promotion history are incorporated. We then map the dynamic competitive interactions amongst the firms sending the mailings. We investigate the short- and long-run impact of a direct mailing on the...
Persistent link: https://www.econbiz.de/10011067470
Günümüz iş dünyasında yaşanan yoğun rekabet; kısa, orta ve uzun vadeli kararlar almak zorunda olan tüm firmaların karar süreçlerini etkilediği gibi; üçüncü parti lojistik (3PL) firmalarının karar süreçleri üzerinde de belirleyici rol oynamaktadır. Tedarik zinciri ağ...
Persistent link: https://www.econbiz.de/10005675962