Rodríguez-Santos, M.; González-Fernández, Ana; … - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 1105-1123
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the concept, it suggests a cognitive approach to the...