The last element of the marketing mix is the distribution and marketing channels in the automotive industry, which determine how cars will arrive at customers and end users through sales and distribution activities. Car manufacturers, regardless of how their product was excellent, must provide...

The article provides information pertaining to the recent outbreak of "swine flu", which has spread beyond Mexico and the US. The present study shows that the outbreak has lot to do with industrial farm animal production, which is becoming popular in the West.

В статье показано, что бренд является виртуальной субстанцией товара. Потребитель определяет при каких условиях является товар для него ценностью или нет....

Growing interest in environmental and socio-economic accounting at the sub-regional and organisational level requires a consistent and comprehensive method for computing and reporting responsibility for impacts of industrial production such as water use, pollution, or employment. This work...

The organic market is a very particular one. Starting from the premise that organic products are confidence and credibility products which cannot be easily differentiated from the rest, we find that consumers face a risk when purchasing them. In Spain, the marketing chain does not follow the...

For determining the durability of a food product it is essential to correctly select the quality characteristics, the weight factor of those determined through sensorial evaluations having to be in accordance with the weight factor of measurable characteristics. Quality testing for determining...

The analysis seeks to look at inflation as a political economic phenomenon, based on a framework devised by Jonathan Nitzan and christened differential accumulation. The theory of differential accumulation rejects the conventional definitions of capital and draws upon Veblenian economics to...