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Hotel Chain’s Strategic Options to Penetrate the Romanian Market
Cosma, Smaranda; Fleseriu, Cristina; Bota, Marius - In: The AMFITEATRU ECONOMIC journal 16 (2014) Special 8, pp. 1352-1352
The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market … contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend … to increase the number of hotels opened in Romania, but for the moment, only 3.5% belong to international hotel chains …
Persistent link: https://www.econbiz.de/10011106518
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Keys for successful growth strategies for entrepreneurs after economic crisis
Ilie, Georgeta - In: The Annals of Dimitrie Cantemir Christian University. … 3 (2011) 1, pp. 78-92
Entrepreneurs are important drivers of economic and social progress and change. The paper represents a systematic look inside the growth mechanism of early-stage companies from the perspective of eight different growth strategies for new business enterprises, underlining the opportunities and...
Persistent link: https://www.econbiz.de/10010763967
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THE COMPARATIVE ANALYSIS REGARDING THE SERVICES OFFERED BY THE INTERNATIONAL HOTEL CHAINS FROM ROMANIA
FLESERIU, CRISTINA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2011)
The hotel services are a part from the tourism services, or can be defined as an independent offer. In the second place … that some hotels belong to an international hotel chain, mostly, this hotels offer about the same hotel services in …
Persistent link: https://www.econbiz.de/10010925383
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Competitiveness of Croatian Destinations Through Online Marketing Indicators
Grzinic, Jasmina; Cevra, Mirela Sucic - In: Economic Analysis 46 (2013), pp. 125-140
The purpose of this paper is to determine whether destinations in Croatia follow the trend of the modern market by ensuring first impression quality through an online campaign. The World Tourist Organisation (UNWTO: 2008) takes into consideration categories of web page quality evaluation such...
Persistent link: https://www.econbiz.de/10010969044
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Model of Development Planning of Tourist Enterprise
Ivanyuk Ulyana V. - In: Business Inform (2013) 1, pp. 75-81
The paper proposes a model of planning and development of tourist business. The model allows: 1) to justify the process of distribution of company profits, and 2) to select the optimal mode of its operation and the best operating conditions, and 3) make the selection of parameters for which the...
Persistent link: https://www.econbiz.de/10010855193
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Piata turistica si cuantificarea acesteia
MANOLE, Alexandru; MECU, Dragos Gabriel; PRODAN, Ligia; … - In: Romanian Statistical Review Supplement 60 (2012) 3, pp. 155-159
In this paper, the authors review the main indicators used n the description of the activity on tourism market from qualitative and quantitative point of view. Thus, they are defined, one by one, the indicators of capacity, potential and tourism market volume.
Persistent link: https://www.econbiz.de/10010859917
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The Romanian Tourism from Central and Eastern Europe’s Perspective
Bac, Dorin Paul - In: Romanian Economic Journal 15 (2012) 45, pp. 273-290
Tourism is considered by many, one of the most important components of the world economy. Romania makes no exception from this point of view. After the fall of communism in 1989, many Eastern European countries have tried to develop their domestic tourism in order to increase their incomes. In...
Persistent link: https://www.econbiz.de/10010934721
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Globalization – tourism – communication, competitiveness triangle on the market affected by the economic crisis
HOCIUNG, Ionel Gabriel; FRÂNCU, Laurenţiu Gabriel - In: Theoretical and Applied Economics XVIII(2012) (2012) 7(572), pp. 133-146
Socio-economic developments of recent years has affected the world economy, hence the tourism industry as well, which within interval 2008-2009 experienced the largest drop in tourist flows, and Romania followed the same downward trend. Tourism market, after suffering the shock, is characterized...
Persistent link: https://www.econbiz.de/10011004939
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ASSESSMENT OF TOURISM SUPPLY, DEMAND AND MARKET TRENDS IN CRAIOVA CITY, ROMANIA
BĂDIȚĂ, Amalia - In: Revista de turism - studii si cercetari in turism / … 14 (2012) 14, pp. 34-40
Tourism is a phenomenon that can contribute to the economic success of a city or even to its social dynamism, so that in recent years there is an increasing trend and active promotion of the tourism industry in many cities in Europe, Romania also trying to align with the European trends. Urban...
Persistent link: https://www.econbiz.de/10011010603
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MOBILE-TOURISM IN ROMANIA
TUTUNEA, MIHAELA; RUS, ROZALIA VERONICA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2011)
In recent years we have all taken part in the construction of a mobile version for everything that was so far conceived only as digital; we could observe how in less than two decades, business has moved from its traditional form into an electronic, digital format, to assist now at the developing...
Persistent link: https://www.econbiz.de/10010925370