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-based models of pricing primarily focus on charging a fee per use for the service, in part because per-use pricing enables the firm … less control over usage with subscription pricing (by definition, with subscription pricing customers are not charged … subscription pricing is more effective at earning revenue. Consequently, the firm may be better off with subscription pricing, even …
Persistent link: https://www.econbiz.de/10009218719
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In this thesis, we analyze the impact of the decentralization of price and leadtime decisions made by the marketing and production departments, respectively, in a make-to-order firm. We first study a monopoly environment, and find that in the decentralized setting, the total demand generated is...
Persistent link: https://www.econbiz.de/10009475738
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has … on their bids for online ads and the consequent implications for pricing policies. Our analysis provides a number of … results, it appears that advertisers’ angst at pricing based on impressions may be misplaced, and that a more critical …
Persistent link: https://www.econbiz.de/10009430343
need it. Moreover, due to the presence of multiple WSPs in a region, it is anticipated that dynamic service pricing would … to dynamic service pricing. For spectrum owner--WSPs interaction, we investigate various auction mechanisms for finding … auction mechanism that dynamically allocates spectrum to the WSPs based on their bids. As far as dynamic service pricing is …
Persistent link: https://www.econbiz.de/10009431077
challenges in making optimal pricing and production decisions. Such firms are confronted with precipitous trade-off between high … of conspicuous consumption. In this paper, we propose a model that addresses pricing and production decisions for a firm …
Persistent link: https://www.econbiz.de/10010990501
expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301
Persistent link: https://www.econbiz.de/10005350802
Stiving (2000) proposes an interesting model to explain price-endings. His analysis shows that even when customer demand increases at 9-ending price points, certain firms that use high prices to signal quality are more likely to set those prices at round numbers. This comment raises two issues...
Persistent link: https://www.econbiz.de/10009214546
We develop a game-theoretical model to show that in the markets where price consistency across channels is critical, an incumbent brick-and-mortar retailer can deter the online entry of a pure-play e-tailer by strategically refraining from entering online. In the markets where price consistency...
Persistent link: https://www.econbiz.de/10009218263