Cachon, Gérard P.; Feldman, Pnina - In: Manufacturing & Service Operations Management 13 (2011) 2, pp. 244-260
-based models of pricing primarily focus on charging a fee per use for the service, in part because per-use pricing enables the firm … less control over usage with subscription pricing (by definition, with subscription pricing customers are not charged … subscription pricing is more effective at earning revenue. Consequently, the firm may be better off with subscription pricing, even …