В связи с изменениями маркетинговых стратегий предприятий, вопросы применения интегрированных маркетинговых коммуникаций, направленных на обеспечение...

Рассмотрены проблемы организации деятельности фирмы-посредника по продвижению прикладного программного обеспечения на рынке корпоративных продаж. Определен...

В статье рассмотрена проблема продвижения групп образовательных учреждений модераторами в социальных сетях. Приведены результаты двух исследований:...

В статье выявлена необходимость развития действенных механизмов маркетинга для более успешной связи благотворительных организаций и общества. Раскрыта роль...

Статья посвящена проблемам формирования и развития академической мобильности. Рассмотрены профили целевой аудитории послевузовского образования на основании...

This Selected Issues paper for San Marino reviews developments in the financial sector and provides an update of the financial sector regulation and supervision. While Sammarinese financial institutions accept foreign deposits and managed funds to a much larger extent than comparators in...

This paper reviews the economics of trade policy in financial services, highlighting differences between trade across borders and through commercial presence. Trade liberalization could complement other financial reforms by enhancing the efficiency, quality, and variety of financial services and...

The nature of banking in India is passing through a transformation, due to recent changes in economic, business, legislative, technological and social environments. The pattern of individual disposable income is also changing, with the increasing prosperity of the common man, the growing...

The purpose of the present study is to examine the efficiency of alternative electronic communication channels employed by bank management to attract new customers and to satisfy the existing ones. Cornerstone of this paper is also the investigation of the impact of quality of online banking...

This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark...