Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: Management Science 53 (2007) 3, pp. 357-374
Interorganizational alliances are widely recognized as critical to product innovation, particularly in high …-technology markets. Many new product development (NPD) alliances tend to be asymmetric, that is, they are formed between a larger firm … NPD alliances win-win or win-lose partnerships? Are the gains or losses symmetric for the larger and smaller partner firms …