Previous marketing literature has focused to a large extent on the effect of bundle characteristics on a consumer's decision to buy a (fixed) bundle in a non-competitive setting. This study extends this narrow focus in four major ways. First, the authors address bundles that are customizable....

Diffusion patterns of products are known to differ significantly between countries. Studies that mainly focused on consumer contexts in European countries show that culture has a significant effect on innovation diffusion and consumer innovativeness. In the present research we focus on adoption...

The widespread use of bundling enables consumers to increasingly choose between different bundles from different firms. Therefore, while previous research has primarily examined fixed bundles in monopoly situations, we propose and estimate a latent class joint conditional model of bundling...

The widespread use of bundling enables consumers to increasingly choose between different bundles from different firms. Therefore, while previous research has primarily examined fixed bundles in monopoly situations, we propose and estimate a latent class joint conditional model of bundling...