production of barley, malt and beer. However, the brewery sector soon attracted interest from foreign investors, who faced …Like all markets in the former communist countries, the Eastern European beer market has been strongly affected by the … problems in sourcing sufficient high quality malt in order to produce high quality beer. Therefore, they reintroduced vertical …

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or … and offered more often the closer the brands are sold to the brewery they originate from. In addition, average prices are …, retailers use local beer brands as loss leaders, which can also explain the observed regional pricing strategies. …