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English
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Hogg, Margaret
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Gkiouzepas, Lampros
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Karanika, Katerina
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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OLC EcoSci
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1
The interrelationship between desired and undesired selves and consumption: The case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret
- In:
Journal of marketing management : MM
26
(
2010
)
11
,
pp. 1091-1112
Persistent link: https://www.econbiz.de/10008707610
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Articulating a New Framework for Visual Metaphors in Advertising
Gkiouzepas, Lampros
;
Hogg, Margaret
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10009976463
Saved in:
3
Articulating a New Framework for Visual Metaphors in Advertising
Gkiouzepas, Lampros
;
Hogg, Margaret
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10008885210
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