Rural areas so-called 'fragile' have rarely been object of theoretical and methodological approach, aiming at delimiting the concept of fragility and at specifying his components. As well as there is no theoretical approach to define these milieus, there is no either general agreement on the...

Les conditions de vie dans les grandes villes de Grèce, plus spécialement dans l’agglomération d’Athènes et de Thessalonique, se sont très fortement dégradées au cours des cinq dernières années de crise. Le pays connaît des niveaux de chômage jamais atteints, alors que la...

European cities today need to confront the challenges of the current socio economic changes. In this framework the role of city marketing becomes essential especially during the socio economic crisis. City marketing is important because it is related to procedures connected with city global...

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to...

The aim of the paper is to present the connection between urban economic development, the level and the character of urban competitiveness in relation to other similar cities but also the significance of place/city marketing in territorial economic development. As studied area the city of...

The scope of this research is to examine the way Greek companies contribute to the protection of the environment by investigating the CSR reports. In addition, there will be a comparative content analysis of Greek and European companies which will focus on the environmental aspect of the...

The case of Corporate Social Responsibility (CSR) has become one of the most widespread business topics among the academic community. Various issues like environmental pollution, economic crisis, corruption, poverty are of major importance these days and besides governments and politicians’...

Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage...

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

This paper aims to define Public Private Partnerships (PPPs) that are considered as a major approach in delivering public infrastructure projects in recent years. The paper analyses PPPs in Southeastern Europe, particularly in Croatia, describing the projects that have been achieved and the...