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Albinsson, Pia A.
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European journal of marketing : EJM
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Alternative marketplaces in the 21st century: Building community through sharing events
Albinsson, Pia A.
;
Yasanthi Perera, B.
- In:
Journal of consumer behaviour : an international …
11
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2012
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4
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pp. 303-316
Persistent link: https://www.econbiz.de/10009997779
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11
,
pp. 1476-1501
Persistent link: https://www.econbiz.de/10010041692
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