We use cumulative reaction functions to compare long-run market structures in aggregative oligopoly games. We first …

Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce … assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …

We use cumulative reaction functions to compare long-run market structures in aggregative oligopoly games. We fi …

. That includes mergers that are known to be unprofitable in the corresponding static equilibrium framework. …

. That includes mergers that are known to be unprofitable in the corresponding static equilibrium framework. …

. That includes mergers that are known to be unprofitable in the corresponding static equilibrium framework. …

. That includes mergers that are known to be unprofitable in the corresponding static equilibrium framework. …

of the human buyers, this advertising leads to strongly competitive pricing that is inconsistent with the theory …This paper reports a laboratory experiment to study pricing and advertising behavior in a market with costly buyer … either charge a high unadvertised price or randomize in an interval of lower advertised prices. Theory predicts that …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … complement. Surprisingly, there exist cases in which platforms benefit from market entry. Moreover, we show that from a welfare …

setup di®erentiated platforms compete in advertising and o®er consumers a service free of charge (such as a TV program) that … is ¯nanced through advertising. We show that advertising can exhibit the properties of a strategic substitute or … complement. Surprisingly, there exist cases in which platforms bene¯t from market entry. Moreover, we show that from a welfare …