Belaya, Vera; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2009
Power plays a key role in any chain relationship. In the past large manufacturers such as Unilever and Nestle were the most dominant players in the chain. However, as a result of consolidation among retailers, power has shifted towards retailers. Nowadays such retailers as Wal-Mart, Carrefour,...