HUNG, CHIA-LIANG; CHOU, JEROME CHIH-LUNG - In: International Journal of Innovation and Technology … 11 (2014) 02, pp. 1450010-1
This study identifies the cultural influences on the adoption of mobile commerce based on the comparative cases of Taiwan and Malaysia, so as to give insights to mobile operators' global entries. Using Hofstede's five cultural orientations as moderators in conjunction to Davis' technology...