An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers’ view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation...

The identification and creation of customer value is regarded as an essential prerequisite for the success, long-term survival and competitive advantage of firms. However, the current customer value construct is too narrow and simplistic. The advice provided to companies also rest on little...

Purpose – In the Islamic system, the activity and the performance of all the economic, social, political and religious agents are under the guidance of knowledge given by Allah (SWT). There are some established principles related to the human behavior which are valid in each and every aspect...