Catoiu, Iacob; Èšichindelean, Mihai; Vinerean, Simona - In: Annales Universitatis Apulensis Series Oeconomica 2 (2013) 15, pp. 36-36
The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part...