SHALABI, AMMAR AL; RUNDQUIST, JONAS - In: International Journal of Innovation and Technology … 06 (2009) 04, pp. 379-400
Recently, there has been a considerable interest for New Product Development (NPD) in Malaysian firms. The purpose of this study is to highlight the use of NPD processes and methods in Malaysian industry with focus on the formal NPD-processes, NPD Strategies, Outsourcing of NPD activities, and...