Verhaert, Griet A.; Van den Poel, Dirk - In: Journal of Business Research 64 (2011) 12, pp. 1288-1295
, in a real fundraising setting, whether measures of empathy (i.e., empathic concern and personal distress) can improve … donor's generosity toward one charity. However, for people with high empathic concern, considering only generosity toward … one charity could be misleading because such people are more likely to donate to different charities. This result has …