Ghosh, Piyali; Tripathi, Vibhuti; Saini, Smit; Agrawal, … - In: International Journal of Services, Economics and Management 2 (2010) 2, pp. 121-136
Retail industry in India is acknowledged as a sunshine sector, and is driven by factors like strong income growth, changing lifestyles and favourable demographic patterns. Having cemented its presence in metros and Tier I cities, retailers are allured by opportunities in Tier II and III cities...