Sun, Jiong; Debo, Laurens G.; Kekre, Sunder; Xie, Jinhong - In: Management Science 56 (2010) 3, pp. 536-552
Technology transfer to low-cost locations offers global firms an opportunity to reduce their variable costs involved in serving emerging markets. However, such moves may also make imitation by local competitors easier. As a consequence, technology transfer may create competition in the local...