The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

This paper models how imperfect memory affects the optimal continuity of policies. We examine the choices of a player (individual or firm) who observes previous actions but cannot remember the rationale for these actions. In a stable environment, the player optimally responds to memory loss with...

Annak ellenére, hogy a vállalkozások sikerének gazdasági és intézményi-szabályozási felfogása széles körben elfogadott, egyre inkább teret nyernek a társadalmiszociális környezet hatásait, a kulturális környezetet hangsúlyozó elméletek. A Global Entrepreneurship Monitor...

Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective...

I explore the relationship in partnering strategy [exploration – based on weak ties vs. exploitation – based on strong ties], national culture and and firms’ organizational model in the context of global ICT Industry. In the highly uncertain global environment, partnering is the one of the...

This paper aims to discuss the use of management tools for the UNESCO World Heritage sites. In particular, it focuses on the specific tool of the “management plan”. We have carried out a three dimension research project: 1) Analysis and development of a strong theoretical background, in...

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...

Die Vitalitaet zukuenftiger CSR-Forschung haengt davon ab, ob es gelingt, ihren konzeptionellen Kern – die „business-society relations“ – wieder in den Mittelpunkt zu ruecken. Hierzu bedarf es der konzeptionellen (Re-)Integration der gesellschaftlichen Umwelt und der Mikro-Aktivitaeten,...

Auf der Basis der neoinstitutionalistischen Organisationstheorie untersuchen wir mithilfe einer empirischen Analyse der Internetkommunikation von drei DAX30-Unternehmungen die Fragen, wofuer Unternehmungen Verantwortung uebernehmen und wie sie ihre Verantwortungsuebernahme kommunizieren. Wir...